Test Your Sales Letters & Email Follow-up - Marketing Direct

George Clay

The most?graphically gorgeous and clever sales literature?will fail?unless it appeals to valid needs of your customer.

A?simple letter ? black and white ?addressing these needs will out pull slick mailings that miss your customer?s ?sweet spot?.

Write your own sales letters and follow-up notes. You can do it!?What?s more, by using telemarketing to follow-up those letters you?ll boost your response rates.

Test everything you do ? headlines?offers?body copy?illustrations?price points, etc. When tested and measured by response rates?rather than by personal opinion?you will be shocked how often ads you think are winners are duds.

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Tags: business to business direct marketing, direct marketing business to business, direct marketing strategy, follow up sales calls, lead generation business strategy, outsourced direct marketing, sales letters, small business marketing

Category: Lead Generation & Appointment Setting

Source: http://prospectingb2b.com/test-your-sales-letters-email-follow-up

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