Wednesday, October 10, 2012
by Ben White Print Email Tweet This!Save to Favorites
Newcastle United?s ?24million sponsorship-deal with?Wonga?? the high-interest, short term "payday" loan company, has generated a great deal of opposing comments from both supporters of, and opposition, to the new sponsors. Business students may consider this alongside the role of sponsorship within the context of marketing ? is any publicity good publicity? Or will this debate simply harm the fortunes of (my beloved) NUFC and/or wonga.com?
A?news report on the UK growth of these firms can be found here
The whole debate might also be considered in the ?business ethics? part of your Business Studies course. Sponsorship has long caused debate on the ethical sides with sponsorships from alcoholic beverages to cigarette manufacturers being in the media in recent years. Here are some opposing views to kick off the debate:?MP?s who attacked wonga.com and the sponsorship deal immediately, followed by a?defence of Newcastle United?s right to accept their cash??and a warning that some of the?players may not accept the sponsorship based on their beliefs.?
In order to come to a well-balanced and analytical viewpoint, you could even?change your mind as quickly as this supporter (?subtitles not included)!
Categories: BUSINESS THEMES ? Business Ethics & CSR ? MarketingTags: ethics, sponsorship, marketing
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Try some of these superb starter activities for Business Studies:
- Anagram Countdown
- Beat the Teacher
- Bellwork
- Budget Basket
- Memory Challenge
- Loop Cards
- I'm the Question
- Catchphrase - Say What You See!
- Consider All Possibilities (C.A.P)
- i-Teach
- Teacher Talkabout
- Perfect Recall
- Pass the Buck
- What would you have invented?
- These are a few of my favourite things
- Set Your Students the 15 Word Challenge
- Topic Tennis
- What Why Depends - Developing Thinking Skills
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